KnitKnot

# Trace a cited source

Find the pages AI cited, see who owns them, and follow a citation back to a measured answer.

## At a glance

  1. 1. **Choose the answer set**: Open Intelligence → Sources and choose All cited pages, Visibility cited pages, or Head-to-head cited pages.
  2. 2. **Find the page**: Search cited URLs or switch to By domain to inspect a publisher's pages.
  3. 3. **Read the evidence**: Open the page detail and its citing answers before deciding what the citation means.

Open [Intelligence → Sources](https://app.knitknot.ai/intelligence/sources) to see pages cited in your measured AI answers. The bar above the table shows the latest run's citation split across your pages, competitor pages, and third-party pages. The three summary tiles count your pages cited across all answers, visibility answers, and head-to-head answers. Choose a tile to narrow the bar and table to that kind of answer; choose it again to clear the filter.

These are citations in the answers KnitKnot measured. They are not a count of every page an AI engine read or every citation a buyer might see.

## Find a page or publisher

The table starts **By URL**, so each row is a cited page. Search for a URL or use the **Owner**, **Mentioned**, and **Engine** filters. **Cited** counts appearances in the selected answer set. **Engines** counts the engines that cited the page, rather than the number of citations.

Switch to **By domain** to group pages by publisher. Open a domain row to see its cited pages, then open a page for its detail. This is useful when several pages from the same competitor or third-party site appear in answers.

**Owner** identifies your company, a tracked competitor, or a third party. If a domain is misclassified, change the Owner from a URL row. That assignment applies to the domain's pages, so check the publisher before changing it. The row menu also lets you set a source type.

## Interpret the signals

**Mentioned** asks whether the cited page names your company. A citation and a mention are different: an AI answer can cite a page that does not name you. When KnitKnot could not check a page's text, treat the mention as unknown. The domain view can show **Blocked** when its cited pages could not be checked.

On URL rows, **Effectiveness** is shown for eligible owned pages; a blank does not mean a score of zero. **Answer sentiment** summarizes positive and negative claims in answers citing the page when there is enough evidence. Neither measure proves the page caused the answer's wording.

For example, if a competitor's comparison page is cited in several losing answers, open the page detail and its **Cited answers** evidence. Read the buyer questions and full answers. Check whether the page itself mentions you and what the answers actually claim before drafting a response. A cited competitor page is a lead for investigation, not proof that it produced the loss.

If the table says **No sources yet**, run benchmark questions first. For a claim that looks inaccurate, use [Investigate a claim](/docs/investigate-a-claim/) to compare the exact answer with approved company facts. For the state of pages you own, use [Content → Your Pages](/docs/review-your-pages/); that inventory has a different purpose from this citation list.

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Trace a cited source

Find the pages AI cited, see who owns them, and follow a citation back to a measured answer.

Updated

At a glance

  1. Choose the answer set

    Open Intelligence → Sources and choose All cited pages, Visibility cited pages, or Head-to-head cited pages.

  2. Find the page

    Search cited URLs or switch to By domain to inspect a publisher's pages.

  3. Read the evidence

    Open the page detail and its citing answers before deciding what the citation means.

Open Intelligence → Sources to see pages cited in your measured AI answers. The bar above the table shows the latest run’s citation split across your pages, competitor pages, and third-party pages. The three summary tiles count your pages cited across all answers, visibility answers, and head-to-head answers. Choose a tile to narrow the bar and table to that kind of answer; choose it again to clear the filter.

These are citations in the answers KnitKnot measured. They are not a count of every page an AI engine read or every citation a buyer might see.

Find a page or publisher

The table starts By URL, so each row is a cited page. Search for a URL or use the Owner, Mentioned, and Engine filters. Cited counts appearances in the selected answer set. Engines counts the engines that cited the page, rather than the number of citations.

Switch to By domain to group pages by publisher. Open a domain row to see its cited pages, then open a page for its detail. This is useful when several pages from the same competitor or third-party site appear in answers.

Owner identifies your company, a tracked competitor, or a third party. If a domain is misclassified, change the Owner from a URL row. That assignment applies to the domain’s pages, so check the publisher before changing it. The row menu also lets you set a source type.

Interpret the signals

Mentioned asks whether the cited page names your company. A citation and a mention are different: an AI answer can cite a page that does not name you. When KnitKnot could not check a page’s text, treat the mention as unknown. The domain view can show Blocked when its cited pages could not be checked.

On URL rows, Effectiveness is shown for eligible owned pages; a blank does not mean a score of zero. Answer sentiment summarizes positive and negative claims in answers citing the page when there is enough evidence. Neither measure proves the page caused the answer’s wording.

For example, if a competitor’s comparison page is cited in several losing answers, open the page detail and its Cited answers evidence. Read the buyer questions and full answers. Check whether the page itself mentions you and what the answers actually claim before drafting a response. A cited competitor page is a lead for investigation, not proof that it produced the loss.

If the table says No sources yet, run benchmark questions first. For a claim that looks inaccurate, use Investigate a claim to compare the exact answer with approved company facts. For the state of pages you own, use Content → Your Pages; that inventory has a different purpose from this citation list.