# AI competitive positioning pricing
Compare plans by question depth, named competitors, products, AI engines, monitoring cadence, and response capacity.
## Plan structure
Every plan is built from the same four pieces below, then scaled by benchmark depth, competitor coverage, and response capacity.
### Competitive benchmark
Paid plans preserve visibility, head-to-head outcomes, the claims behind each answer, source evidence, and a frozen comparison point for later measurement.
### Claim and source intelligence
Every paid plan opens captured answers to material claims, factual verdicts, approved receipts, and reliable source signals.
### Response capacity
Weekly playbooks and managed-page allowances scale by plan. Starter includes up to 50 hosted Agent Versions, Pro includes up to 200, and Enterprise has no page cap. Free is a one-time report with no recurring hosted pages.
### Scope review
Page eligibility, deployment path, approval policy, and launch gates are confirmed before managed work begins.
## Plans
Choose a plan by benchmark depth, competitor coverage, answer-engine coverage, and the response capacity your team needs.
### Free: $0
A one-time scan of visibility, head-to-head outcomes, damaging claims, and available source evidence.
- - **Benchmark library:** Up to 75 questions. One completed direct and open-market benchmark.
- - **Competitors:** 4 competitors
- - **Products:** 1 product
- - **AI engines:** ChatGPT, Perplexity, Gemini
- - **Benchmark cadence:** One time
- - **Managed response pages:** 0 pages. One-time benchmark only; no recurring hosted Agent Versions.
- - **Report delivery:** One-time report. A completed benchmark snapshot, not recurring monitoring.
### Starter: $149/month
Weekly monitoring for one product, four named competitors, and a focused response program.
- - **Benchmark library:** 100 questions. Direct and open-market coverage.
- - **Competitors:** 4 competitors
- - **Products:** 1 product
- - **AI engines:** ChatGPT, Perplexity, Gemini
- - **Benchmark cadence:** Weekly
- - **Managed response pages:** Up to 50. Cover the core product, comparison, integration, and proof pages in one focused program.
- - **Weekly playbooks:** 5 per week. Create, promote, reinforce, fix, or earn.
### Pro: $449/month
Deeper question coverage, eight named competitors, four engines, and a broader response program.
- - **Benchmark library:** 250 questions. Direct and open-market coverage.
- - **Competitors:** 8 competitors
- - **Products:** 1 product
- - **AI engines:** ChatGPT, Perplexity, Gemini, Claude
- - **Benchmark cadence:** Weekly
- - **Managed response pages:** Up to 200. Cover a broader corpus across buyer roles, use cases, competitors, and market segments.
- - **Weekly playbooks:** 15 per week. Create, promote, reinforce, fix, or earn.
### Enterprise: Talk to us
Portfolio-wide competitive monitoring with custom cadence and no managed-page cap.
- - **Benchmark library:** 400+ questions. Scales with products and competitors.
- - **Competitors:** Unlimited
- - **Products:** Unlimited products
- - **AI engines:** ChatGPT, Perplexity, Gemini, Claude
- - **Benchmark cadence:** Custom
- - **Managed response pages:** Unlimited. No page cap across the portfolio; eligibility and rollout follow the approved scope.
- - **Weekly playbooks:** Unlimited. Create, promote, reinforce, fix, or earn at portfolio scale.
## What every paid plan includes
These eight capabilities ship on Starter, Pro, and Enterprise alike. What scales between tiers is depth: question volume, competitor count, and managed-page capacity, covered in the comparison table below.
### Every answer, down to the claim.
Review the exact claim, quote, verdict, buyer impact, contradiction receipt, and reliable source signal.
- - Claim · quote · verdict · severity · receipt · source signal
### Every rival AI surfaces.
Track mentions, alternatives, recommendation rank, matchup outcomes, and feature verdicts with no competitor cap.
- - Mentions · rank · alternatives · W-L-T · feature verdicts
### Audit your site. Track the sources shaping the answer.
Crawl your owned site and cited competitor pages, preserve source context, and refresh active pages before scheduled benchmarks.
- - Owned inventory · competitor sources · answer context · change history
### See what your site is missing.
Map buyer demand to owned coverage across products, features, personas, topics, criteria, and content types.
- - Coverage map · vocabulary gaps · pages to beat · priced topics
### Turn every gap into shippable work.
Get a prioritized backlog with the evidence, target page, vocabulary, proof points, outline, fixes, and success measure.
- - Create · promote · reinforce · fix · earn
### Know what changed after you shipped.
Preserve the before-state, then compare later answers, citations, issues, and scores without inventing causality.
- - Before-state · later answer · citation pickup · issue movement
### Take the evidence into your workflow.
Query KnitKnot through customer MCP and coordinate work across supported Notion, GitBook, and GA4 connections.
- - MCP · OAuth or API key · Notion · GitBook · GA4
### Bring the whole team.
Every paid plan includes unlimited seats. Enterprise adds SAML SSO for centralized access control.
- - Unlimited seats · SAML SSO on Enterprise
## Compare plans
| Capability | Free | Starter | Pro | Enterprise | |---|---:|---:|---:|---:| | Benchmark library | Up to 75 | 100 | 250 | 400+; scales with scope | | Competitors | 4 | 4 | 8 | Unlimited | | Products | 1 | 1 | 1 | Unlimited | | Benchmark cadence | One time | Weekly | Weekly | Custom | | Managed response pages | 0 | Up to 50 | Up to 200 | Unlimited | | AI engines | 3 | 3 | 4 | 4 | | Weekly playbooks | Not included | 5 | 15 | Unlimited | | Claim intelligence | In report | Included | Included | Included | | Source intelligence | In report | Included | Included | Included | | Site and competitor source refresh | Initial report | Weekly | Weekly | Custom cadence | | Content intelligence | Report snapshot | Included | Included | Included | | Competitors analyzed | Unlimited | Unlimited | Unlimited | Unlimited | | Team seats | Shareable report | Unlimited | Unlimited | Unlimited | | Customer MCP server | Not included | Included | Included | Included | | SAML SSO | Not included | Not included | Not included | Available |
## Competitor coverage is freeform
Each included competitor starts with a **named rival × product** relationship. Direct comparisons are freeform rather than capped at a fixed number per competitor, spanning evidence-backed buying angles across **topics × capabilities × use cases × hard requirements × decision criteria × buyer roles**. The plan allowance controls how many named rivals receive that deliberate direct coverage.
Alongside those named competitors, the benchmark library asks unprompted market questions that name no vendor. Every competitor AI mentions or recommends in either lane is recorded and scored. Competitor analysis is unlimited on every plan.
## Frequently asked questions
These answers cover how the tiers are structured, what counts as a managed page, and what's included at every paid level.
### What determines the right plan?
Plans scale by question depth, named competitors, products, AI engines, benchmark cadence, weekly playbooks, and managed response pages. Claim and source intelligence are included on every paid plan.
### What does a paid plan include?
A paid plan combines recurring benchmarking, the evidence and Fact Ledger, hosted-page capacity, release history, dashboards, cycle records, and journey-level measurement.
### How many hosted Agent Versions are included?
Starter includes up to 50 hosted pages, Pro includes up to 200, and Enterprise has no page cap. Free includes the one-time benchmark report and no recurring hosted pages.
### Does Starter analyze only four competitors?
No. Four is the number of named competitors KnitKnot deliberately includes in direct comparisons. Every competitor AI mentions or recommends in any captured answer is still recorded and scored on every plan, including rivals you did not name first.
### What does competitor coverage include?
Each included competitor starts with a named rival × product relationship. Direct comparisons are freeform rather than capped at a fixed number per competitor, spanning the research-backed topics, capabilities, use cases, hard requirements, decision criteria, and buyer roles that matter for that matchup.
### What counts as a managed page?
A managed page is an eligible page placed under the active content cycle. Eligibility depends on deployment control, route ownership, and content suitability; an ineligible page keeps a visible reason and fallback.
### Does every hosted page change after every benchmark?
No. Every eligible page can be reviewed against current demand, benchmark gaps, co-cited targets, and approved facts. The active version stays in place when the evidence does not support a material revision.
### Does a managed tier promise traffic or citations?
No. The program promises journey-level measurement for the scope the customer chose. Traffic, fetches, citations, rankings, and tool calls are observations where available, not promised results.
### What does “competitors analyzed: unlimited” mean?
The plan limits how many rivals KnitKnot deliberately forces into repeated named comparison. It does not limit discovery or scoring. Every captured answer is checked for competitor mentions, alternatives, recommendation rank, head-to-head outcomes, and feature verdicts across all vendors surfaced by AI.
### How do benchmark library sizes work?
Starter includes a 100-question library and Pro includes 250 questions. Enterprise starts at 400+ and scales with the products and competitors in scope. Every question still has to represent a distinct, research-backed buying angle; KnitKnot does not fill the library with cosmetic rewrites.
### What is included on every paid plan?
Every paid plan includes unlimited team seats, unlimited competitor analysis, claim intelligence, source intelligence, the owned-page inventory and GEO health audit, content coverage and vocabulary maps, persistent issues, evidence-grounded playbooks, later-run measurement, the customer MCP server, and supported Notion, GitBook, and Google Analytics workflows.
### Is there a free plan?
The first benchmark is free and requires no contract. It is a one-time way to see how AI represents your company, not a continuing monitoring subscription. Ongoing weekly benchmarking starts with Starter.
### Does KnitKnot provide SSO?
SAML single sign-on is available with Enterprise. Every paid plan includes unlimited team seats; Enterprise adds the identity-provider connection for organizations that require centralized access control.
## Find damaging claims
Request a scan at https://knitknot.ai/ or contact [email protected] about managed availability.