KnitKnot

# AI competitive positioning pricing

Compare plans by question depth, named competitors, products, AI engines, monitoring cadence, and response capacity.

## Plan structure

Every plan is built from the same four pieces below, then scaled by benchmark depth, competitor coverage, and response capacity.

### Competitive benchmark

Paid plans preserve visibility, head-to-head outcomes, the claims behind each answer, source evidence, and a frozen comparison point for later measurement.

### Claim and source intelligence

Every paid plan opens captured answers to material claims, factual verdicts, approved receipts, and reliable source signals.

### Response capacity

Weekly playbooks and managed-page allowances scale by plan. Starter includes up to 50 hosted Agent Versions, Pro includes up to 200, and Enterprise has no page cap. Free is a one-time report with no recurring hosted pages.

### Scope review

Page eligibility, deployment path, approval policy, and launch gates are confirmed before managed work begins.

## Plans

Choose a plan by benchmark depth, competitor coverage, answer-engine coverage, and the response capacity your team needs.

### Free: $0

A one-time scan of visibility, head-to-head outcomes, damaging claims, and available source evidence.

  • - **Benchmark library:** Up to 75 questions. One completed direct and open-market benchmark.
  • - **Competitors:** 4 competitors
  • - **Products:** 1 product
  • - **AI engines:** ChatGPT, Perplexity, Gemini
  • - **Benchmark cadence:** One time
  • - **Managed response pages:** 0 pages. One-time benchmark only; no recurring hosted Agent Versions.
  • - **Report delivery:** One-time report. A completed benchmark snapshot, not recurring monitoring.

### Starter: $149/month

Weekly monitoring for one product, four named competitors, and a focused response program.

  • - **Benchmark library:** 100 questions. Direct and open-market coverage.
  • - **Competitors:** 4 competitors
  • - **Products:** 1 product
  • - **AI engines:** ChatGPT, Perplexity, Gemini
  • - **Benchmark cadence:** Weekly
  • - **Managed response pages:** Up to 50. Cover the core product, comparison, integration, and proof pages in one focused program.
  • - **Weekly playbooks:** 5 per week. Create, promote, reinforce, fix, or earn.

### Pro: $449/month

Deeper question coverage, eight named competitors, four engines, and a broader response program.

  • - **Benchmark library:** 250 questions. Direct and open-market coverage.
  • - **Competitors:** 8 competitors
  • - **Products:** 1 product
  • - **AI engines:** ChatGPT, Perplexity, Gemini, Claude
  • - **Benchmark cadence:** Weekly
  • - **Managed response pages:** Up to 200. Cover a broader corpus across buyer roles, use cases, competitors, and market segments.
  • - **Weekly playbooks:** 15 per week. Create, promote, reinforce, fix, or earn.

### Enterprise: Talk to us

Portfolio-wide competitive monitoring with custom cadence and no managed-page cap.

  • - **Benchmark library:** 400+ questions. Scales with products and competitors.
  • - **Competitors:** Unlimited
  • - **Products:** Unlimited products
  • - **AI engines:** ChatGPT, Perplexity, Gemini, Claude
  • - **Benchmark cadence:** Custom
  • - **Managed response pages:** Unlimited. No page cap across the portfolio; eligibility and rollout follow the approved scope.
  • - **Weekly playbooks:** Unlimited. Create, promote, reinforce, fix, or earn at portfolio scale.

## What every paid plan includes

These eight capabilities ship on Starter, Pro, and Enterprise alike. What scales between tiers is depth: question volume, competitor count, and managed-page capacity, covered in the comparison table below.

### Every answer, down to the claim.

Review the exact claim, quote, verdict, buyer impact, contradiction receipt, and reliable source signal.

  • - Claim · quote · verdict · severity · receipt · source signal

### Every rival AI surfaces.

Track mentions, alternatives, recommendation rank, matchup outcomes, and feature verdicts with no competitor cap.

  • - Mentions · rank · alternatives · W-L-T · feature verdicts

### Audit your site. Track the sources shaping the answer.

Crawl your owned site and cited competitor pages, preserve source context, and refresh active pages before scheduled benchmarks.

  • - Owned inventory · competitor sources · answer context · change history

### See what your site is missing.

Map buyer demand to owned coverage across products, features, personas, topics, criteria, and content types.

  • - Coverage map · vocabulary gaps · pages to beat · priced topics

### Turn every gap into shippable work.

Get a prioritized backlog with the evidence, target page, vocabulary, proof points, outline, fixes, and success measure.

  • - Create · promote · reinforce · fix · earn

### Know what changed after you shipped.

Preserve the before-state, then compare later answers, citations, issues, and scores without inventing causality.

  • - Before-state · later answer · citation pickup · issue movement

### Take the evidence into your workflow.

Query KnitKnot through customer MCP and coordinate work across supported Notion, GitBook, and GA4 connections.

  • - MCP · OAuth or API key · Notion · GitBook · GA4

### Bring the whole team.

Every paid plan includes unlimited seats. Enterprise adds SAML SSO for centralized access control.

  • - Unlimited seats · SAML SSO on Enterprise

## Compare plans

| Capability | Free | Starter | Pro | Enterprise | |---|---:|---:|---:|---:| | Benchmark library | Up to 75 | 100 | 250 | 400+; scales with scope | | Competitors | 4 | 4 | 8 | Unlimited | | Products | 1 | 1 | 1 | Unlimited | | Benchmark cadence | One time | Weekly | Weekly | Custom | | Managed response pages | 0 | Up to 50 | Up to 200 | Unlimited | | AI engines | 3 | 3 | 4 | 4 | | Weekly playbooks | Not included | 5 | 15 | Unlimited | | Claim intelligence | In report | Included | Included | Included | | Source intelligence | In report | Included | Included | Included | | Site and competitor source refresh | Initial report | Weekly | Weekly | Custom cadence | | Content intelligence | Report snapshot | Included | Included | Included | | Competitors analyzed | Unlimited | Unlimited | Unlimited | Unlimited | | Team seats | Shareable report | Unlimited | Unlimited | Unlimited | | Customer MCP server | Not included | Included | Included | Included | | SAML SSO | Not included | Not included | Not included | Available |

## Competitor coverage is freeform

Each included competitor starts with a **named rival × product** relationship. Direct comparisons are freeform rather than capped at a fixed number per competitor, spanning evidence-backed buying angles across **topics × capabilities × use cases × hard requirements × decision criteria × buyer roles**. The plan allowance controls how many named rivals receive that deliberate direct coverage.

Alongside those named competitors, the benchmark library asks unprompted market questions that name no vendor. Every competitor AI mentions or recommends in either lane is recorded and scored. Competitor analysis is unlimited on every plan.

## Frequently asked questions

These answers cover how the tiers are structured, what counts as a managed page, and what's included at every paid level.

### What determines the right plan?

Plans scale by question depth, named competitors, products, AI engines, benchmark cadence, weekly playbooks, and managed response pages. Claim and source intelligence are included on every paid plan.

### What does a paid plan include?

A paid plan combines recurring benchmarking, the evidence and Fact Ledger, hosted-page capacity, release history, dashboards, cycle records, and journey-level measurement.

### How many hosted Agent Versions are included?

Starter includes up to 50 hosted pages, Pro includes up to 200, and Enterprise has no page cap. Free includes the one-time benchmark report and no recurring hosted pages.

### Does Starter analyze only four competitors?

No. Four is the number of named competitors KnitKnot deliberately includes in direct comparisons. Every competitor AI mentions or recommends in any captured answer is still recorded and scored on every plan, including rivals you did not name first.

### What does competitor coverage include?

Each included competitor starts with a named rival × product relationship. Direct comparisons are freeform rather than capped at a fixed number per competitor, spanning the research-backed topics, capabilities, use cases, hard requirements, decision criteria, and buyer roles that matter for that matchup.

### What counts as a managed page?

A managed page is an eligible page placed under the active content cycle. Eligibility depends on deployment control, route ownership, and content suitability; an ineligible page keeps a visible reason and fallback.

### Does every hosted page change after every benchmark?

No. Every eligible page can be reviewed against current demand, benchmark gaps, co-cited targets, and approved facts. The active version stays in place when the evidence does not support a material revision.

### Does a managed tier promise traffic or citations?

No. The program promises journey-level measurement for the scope the customer chose. Traffic, fetches, citations, rankings, and tool calls are observations where available, not promised results.

### What does “competitors analyzed: unlimited” mean?

The plan limits how many rivals KnitKnot deliberately forces into repeated named comparison. It does not limit discovery or scoring. Every captured answer is checked for competitor mentions, alternatives, recommendation rank, head-to-head outcomes, and feature verdicts across all vendors surfaced by AI.

### How do benchmark library sizes work?

Starter includes a 100-question library and Pro includes 250 questions. Enterprise starts at 400+ and scales with the products and competitors in scope. Every question still has to represent a distinct, research-backed buying angle; KnitKnot does not fill the library with cosmetic rewrites.

### What is included on every paid plan?

Every paid plan includes unlimited team seats, unlimited competitor analysis, claim intelligence, source intelligence, the owned-page inventory and GEO health audit, content coverage and vocabulary maps, persistent issues, evidence-grounded playbooks, later-run measurement, the customer MCP server, and supported Notion, GitBook, and Google Analytics workflows.

### Is there a free plan?

The first benchmark is free and requires no contract. It is a one-time way to see how AI represents your company, not a continuing monitoring subscription. Ongoing weekly benchmarking starts with Starter.

### Does KnitKnot provide SSO?

SAML single sign-on is available with Enterprise. Every paid plan includes unlimited team seats; Enterprise adds the identity-provider connection for organizations that require centralized access control.

## Find damaging claims

Request a scan at https://knitknot.ai/ or contact [email protected] about managed availability.

Pricing

Choose the depth of competitive coverage.

Every plan starts with visibility and head-to-head recommendations. Paid plans add recurring monitoring, deeper competitor coverage, claim and source intelligence, and more room to respond.

Free

$0

For teams that want to find what AI is using against them.

A one-time scan of visibility, head-to-head outcomes, damaging claims, and available source evidence.

What's included

Benchmark cadence
One time
Benchmark library
Up to 75 questions
Competitors
4 competitors
Products
1 product
Report delivery
One-time report
Managed response pages
0 pages
One-time benchmark only; no recurring hosted Agent Versions.

AI engines

  • ChatGPT
  • Perplexity
  • Gemini

Starter

$149 /month

For teams defending one product's core buying journey.

Weekly monitoring for one product, four named competitors, and a focused response program.

What's included

Benchmark cadence
Weekly
Benchmark library
100 questions
Competitors
4 competitors
Products
1 product
Weekly playbooks
5 per week
Managed response pages
Up to 50
Cover the core product, comparison, integration, and proof pages in one focused program.

AI engines

  • ChatGPT
  • Perplexity
  • Gemini
Most popular

Pro

$449 /month

For teams competing across a full market.

Deeper question coverage, eight named competitors, four engines, and a broader response program.

What's included

Benchmark cadence
Weekly
Benchmark library
250 questions
Competitors
8 competitors
Products
1 product
Weekly playbooks
15 per week
Managed response pages
Up to 200
Cover a broader corpus across buyer roles, use cases, competitors, and market segments.

AI engines

  • ChatGPT
  • Perplexity
  • Gemini
  • Claude

Enterprise

Talk to us

For multi-product teams that need portfolio coverage and enterprise access.

Portfolio-wide competitive monitoring with custom cadence and no managed-page cap.

What's included

Benchmark cadence
Custom
Benchmark library
400+ questions
Competitors
Unlimited
Products
Unlimited products
Weekly playbooks
Unlimited
Managed response pages
Unlimited
No page cap across the portfolio; eligibility and rollout follow the approved scope.

AI engines

  • ChatGPT
  • Perplexity
  • Gemini
  • Claude
What a plan carries

One plan connects the competitive record to the response.

Depth changes by tier. Every paid plan keeps the claims, sources, approved facts, response, and later measurement connected.

Head-to-head record
Current buyer questions, visibility, wins, losses, ties, material claims, and a frozen comparison point for the next run.
Claim and source evidence
Open the answer to the exact claim, factual verdict, approved receipt, observed impact, and reliable source signal.
Response capacity
Weekly playbooks and managed pages give the team room to correct, publish, deliver, and measure. The approved Fact Ledger sets the claim boundary.
Compare plans

Choose the depth. Keep the whole platform.

Plans scale research depth, engines, and products. Every captured competitor remains visible.

Capability Free $0 Starter $149/month Pro $449/month Enterprise Talk to us
Benchmark library Research-built direct comparisons and unprompted market questions Up to 75 100 250 400+; scales with scope
Competitors Named rivals evaluated through freeform, research-backed direct comparisons 4 4 8 Unlimited
Products Each product carries its own research, rival matchups, topics, and library 1 1 1 Unlimited
Benchmark cadence Full library, source, and playbook refresh schedule One time Weekly Weekly Custom
Managed response pages Eligible pages reviewed after each scheduled benchmark and revised when the evidence supports a material change 0 Up to 50 Up to 200 Unlimited
AI engines Every included engine runs the full benchmark library
  • ChatGPT
  • Perplexity
  • Gemini
  • ChatGPT
  • Perplexity
  • Gemini
  • ChatGPT
  • Perplexity
  • Gemini
  • Claude
  • ChatGPT
  • Perplexity
  • Gemini
  • Claude
Weekly playbooks Evidence-led mix of create, promote, reinforce, fix, and earn plays Not included 5 15 Unlimited
Claim intelligence Atomic claims with anchored quotes, verdicts, severity, contradiction receipts, and reliable source attribution In report Included Included Included
Source intelligence Answer citations classified as owned, competitor-owned, or third-party, with the page and answer context preserved In report Included Included Included
Site and competitor source refresh Owned-site inventory plus refreshed active competitor and cited pages ahead of scheduled benchmarks Initial report Weekly Weekly Custom cadence
Content intelligence GEO audits, content versions, coverage and vocabulary gaps, and Pages to Beat Report snapshot Included Included Included
Competitors analyzed Every rival AI mentions is recorded and scored, whether or not you named it first Unlimited Unlimited Unlimited Unlimited
Team seats No per-seat tax for the people acting on the work Shareable report Unlimited Unlimited Unlimited
Customer MCP server Query evidence and work playbooks from connected AI assistants Not included Included Included Included
SAML SSO Enterprise identity-provider connection Not included Not included Not included Available

Enterprise library and playbook capacity scales with the products and competitors in scope.

How coverage works

Focused depth, without losing the market view.

Plans set deliberate competitor coverage. Competitor discovery stays unlimited.

01

Competitor coverage

Named rivals receive freeform direct comparisons shaped by the evidence that matters for each matchup.

02

Open-market discovery

Vendor-neutral questions show which companies AI reaches for without being prompted.

03

Unlimited visibility

Every competitor AI surfaces is recorded and scored on every plan.

The promise

Every paid plan covers the journey-level loop.

The program measures visibility, head-to-head, and misrepresentation movement on the journeys and categories in scope. Agent traffic remains a dashboard fact, not a promised result.

Questions

Pricing FAQ