KnitKnot

# Read search demand by topic and keyword

Find the searches behind a buyer topic, read its opportunity score, and open the benchmark questions grounded in a keyword.

## At a glance

  1. 1. **Find a topic**: Open Facts → Search demand and filter the Topics view by product or name.
  2. 2. **Check the keywords**: Open a topic row to see the search phrases and monthly volumes behind it.
  3. 3. **Follow a phrase**: Open a keyword to see its trend and the benchmark questions it grounds.

Open **Facts → Search demand** in the [console](https://app.knitknot.ai/facts/search-demand). Use this page to see which Google search phrases informed your buyer topics. The demand number is a proxy for buyer interest in search. It is not a count of questions people asked ChatGPT or another AI assistant.

## Find a topic to inspect

The **Topics** view ranks topics within your workspace. Search by topic name, or use the **Product** filter when you track more than one product. A brand-only workspace does not show that filter.

Read **Search demand** as the monthly search volume behind the topic and **Avg CPC** as the average cost per click when pricing data is available. A blank CPC means the page has no priced value to show; it does not mean clicks are free. **Visibility** is the share of measured answers that mention you. **Top competitor** names the leading competitor when one is known.

**Opportunity** combines demand, your lack of visibility, and competitor strength. It ranks topics against other topics in this workspace. A score of 80 is a reason to inspect that topic here, not a promise of 80 visits or a score you can compare directly with another company.

Select a topic row to open its own page. The summary describes that topic, and the table below lists the keywords attached to it. For example, a topic about contact center quality assurance might contain the phrases “call center QA software” and “automated QA for support teams.” Check the individual phrases before deciding which buyer question or page to work on.

## Follow a keyword to its questions

Switch to **Keywords** to search the full keyword list. Filter by topic, intent, or trend. The table shows monthly search volume, CPC when priced, the number of grounded prompts, and a win rate when the benchmark has enough data to calculate one.

Open a keyword row for its search trend, search-result features when available, and the benchmark questions grounded in that phrase. From a topic page, selecting a keyword takes you to the same detail. The question list is the useful next stop if you want to see what KnitKnot actually asked the AI engines.

The **Topics** and **Keywords** choices have separate links, so a shared link or browser refresh returns to the chosen view. Keyword filters also stay in the link; a topic search or product filter must be applied again.

## When a number is missing

An **Emerging** topic has no measurable keyword search volume yet. It can still be benchmarked. If the page says **Demand is modeled, not measured**, no harvested keyword volume backs the current topics; treat the demand and opportunity order as estimates until keyword harvesting and topic generation run with measured volume.

Topics marked off-topic are kept below the main table and excluded from its ranking. Expand **off-topic terms excluded from the ranking** to inspect them. If a topic belongs under a product rather than the brand, use its row menu to move it. Archiving a topic stops it driving new question generation while retaining its history.

If the page says **No demand topics yet**, keyword harvesting and topic generation have not produced topics for this workspace. **No keywords yet** in the Keywords view means there is no keyword corpus to list. Neither empty state proves that buyers have no interest in the category.

Search demand is separate from [ChatGPT retrieval queries observed during a benchmark](/docs/inspect-chatgpt-retrieval/). To change the questions KnitKnot runs, use [Manage benchmark questions](/docs/manage-questions/). To inspect a gap in pages competitors have cited, use [Find a content coverage gap](/docs/find-content-coverage-gaps/).

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Read search demand by topic and keyword

Find the searches behind a buyer topic, read its opportunity score, and open the benchmark questions grounded in a keyword.

Updated

At a glance

  1. Find a topic

    Open Facts → Search demand and filter the Topics view by product or name.

  2. Check the keywords

    Open a topic row to see the search phrases and monthly volumes behind it.

  3. Follow a phrase

    Open a keyword to see its trend and the benchmark questions it grounds.

Open Facts → Search demand in the console. Use this page to see which Google search phrases informed your buyer topics. The demand number is a proxy for buyer interest in search. It is not a count of questions people asked ChatGPT or another AI assistant.

Find a topic to inspect

The Topics view ranks topics within your workspace. Search by topic name, or use the Product filter when you track more than one product. A brand-only workspace does not show that filter.

Read Search demand as the monthly search volume behind the topic and Avg CPC as the average cost per click when pricing data is available. A blank CPC means the page has no priced value to show; it does not mean clicks are free. Visibility is the share of measured answers that mention you. Top competitor names the leading competitor when one is known.

Opportunity combines demand, your lack of visibility, and competitor strength. It ranks topics against other topics in this workspace. A score of 80 is a reason to inspect that topic here, not a promise of 80 visits or a score you can compare directly with another company.

Select a topic row to open its own page. The summary describes that topic, and the table below lists the keywords attached to it. For example, a topic about contact center quality assurance might contain the phrases “call center QA software” and “automated QA for support teams.” Check the individual phrases before deciding which buyer question or page to work on.

Follow a keyword to its questions

Switch to Keywords to search the full keyword list. Filter by topic, intent, or trend. The table shows monthly search volume, CPC when priced, the number of grounded prompts, and a win rate when the benchmark has enough data to calculate one.

Open a keyword row for its search trend, search-result features when available, and the benchmark questions grounded in that phrase. From a topic page, selecting a keyword takes you to the same detail. The question list is the useful next stop if you want to see what KnitKnot actually asked the AI engines.

The Topics and Keywords choices have separate links, so a shared link or browser refresh returns to the chosen view. Keyword filters also stay in the link; a topic search or product filter must be applied again.

When a number is missing

An Emerging topic has no measurable keyword search volume yet. It can still be benchmarked. If the page says Demand is modeled, not measured, no harvested keyword volume backs the current topics; treat the demand and opportunity order as estimates until keyword harvesting and topic generation run with measured volume.

Topics marked off-topic are kept below the main table and excluded from its ranking. Expand off-topic terms excluded from the ranking to inspect them. If a topic belongs under a product rather than the brand, use its row menu to move it. Archiving a topic stops it driving new question generation while retaining its history.

If the page says No demand topics yet, keyword harvesting and topic generation have not produced topics for this workspace. No keywords yet in the Keywords view means there is no keyword corpus to list. Neither empty state proves that buyers have no interest in the category.

Search demand is separate from ChatGPT retrieval queries observed during a benchmark. To change the questions KnitKnot runs, use Manage benchmark questions. To inspect a gap in pages competitors have cited, use Find a content coverage gap.