KnitKnot

# Read your Overview

Use the latest benchmark, competitive trends, cited pages, playbooks, and observed reach without mixing their different measurements.

## At a glance

  1. 1. **Check the latest benchmark**: Read the dated summary and open Results for the captured answers.
  2. 2. **Compare like with like**: Read discovery visibility and head-to-head outcomes in their separate bands.
  3. 3. **Choose the next check**: Open a cited page, playbook, or traffic view for the evidence behind a change.

Open [Overview](https://app.knitknot.ai/overview) after a benchmark has completed. It gives you a reading of the latest measured period and links to the records behind it. When the workspace is still being researched or has no completed benchmark, follow the setup or first-run prompt shown on the page.

## Start with the latest benchmark

The **Latest benchmark** band shows when the most recent results were measured and summarizes what changed. Use its arrow to open **Benchmarks → Results**. Read the captured answers there before treating a movement in a chart as a change in buyer perception.

## Keep the competitive views separate

**Visibility over time** and **Visibility ranking** use discovery answers: questions that do not name your company in advance. **Named in** is the share of those answers that mention a company. The ranking shows your position among the companies observed in that view. Switch to **Citation share** to see the share of cited URLs in discovery answers owned by each company. A mention and a citation are different events.

**Head-to-head over time** and **Head-to-head performance** use comparison answers. The default **Win rate** includes ties in its total; open [the metrics reference](/docs/metrics-reference/) for the formula. The list shows wins, ties, and losses against each rival in the latest measured benchmark. Its **Citation share** lens uses a different population: your share across all comparisons, while each rival's share is within its own matchups. Read the hint beside a chart before comparing percentages across bands.

Point at a company in either ranking to focus its line in the chart beside it. Select its row again to hide or restore that line. Use **View all** when you need the full [head-to-head record](/docs/read-your-report/) or visibility ranking.

## Open the pages and work behind the numbers

**Top cited pages** lists your pages cited in a selected benchmark. Use the previous and next controls to change the benchmark and the prompt lens to change the question set. Open a page row to inspect it; a citation count alone does not show whether the page supports the claim beside it.

**AI Presence** tracks the composite score across all measured answers, with engine lines and markers for shipped playbooks. **Playbooks** lists up to five active actions and links to each detail. A score movement after a ship is a reason to inspect the answers; it does not prove that the playbook caused the movement.

**Observed reach** keeps verified agent fetches and AI-referred visits in separate columns. Those numbers come from connected traffic providers, not from the benchmark answers. Open [Traffic](/docs/read-ai-traffic/) for their sources and limits. A fetch is not a citation, and a citation is not a visit.

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Read your Overview

Use the latest benchmark, competitive trends, cited pages, playbooks, and observed reach without mixing their different measurements.

Updated

At a glance

  1. Check the latest benchmark

    Read the dated summary and open Results for the captured answers.

  2. Compare like with like

    Read discovery visibility and head-to-head outcomes in their separate bands.

  3. Choose the next check

    Open a cited page, playbook, or traffic view for the evidence behind a change.

Open Overview after a benchmark has completed. It gives you a reading of the latest measured period and links to the records behind it. When the workspace is still being researched or has no completed benchmark, follow the setup or first-run prompt shown on the page.

Start with the latest benchmark

The Latest benchmark band shows when the most recent results were measured and summarizes what changed. Use its arrow to open Benchmarks → Results. Read the captured answers there before treating a movement in a chart as a change in buyer perception.

Keep the competitive views separate

Visibility over time and Visibility ranking use discovery answers: questions that do not name your company in advance. Named in is the share of those answers that mention a company. The ranking shows your position among the companies observed in that view. Switch to Citation share to see the share of cited URLs in discovery answers owned by each company. A mention and a citation are different events.

Head-to-head over time and Head-to-head performance use comparison answers. The default Win rate includes ties in its total; open the metrics reference for the formula. The list shows wins, ties, and losses against each rival in the latest measured benchmark. Its Citation share lens uses a different population: your share across all comparisons, while each rival’s share is within its own matchups. Read the hint beside a chart before comparing percentages across bands.

Point at a company in either ranking to focus its line in the chart beside it. Select its row again to hide or restore that line. Use View all when you need the full head-to-head record or visibility ranking.

Open the pages and work behind the numbers

Top cited pages lists your pages cited in a selected benchmark. Use the previous and next controls to change the benchmark and the prompt lens to change the question set. Open a page row to inspect it; a citation count alone does not show whether the page supports the claim beside it.

AI Presence tracks the composite score across all measured answers, with engine lines and markers for shipped playbooks. Playbooks lists up to five active actions and links to each detail. A score movement after a ship is a reason to inspect the answers; it does not prove that the playbook caused the movement.

Observed reach keeps verified agent fetches and AI-referred visits in separate columns. Those numbers come from connected traffic providers, not from the benchmark answers. Open Traffic for their sources and limits. A fetch is not a citation, and a citation is not a visit.