KnitKnot

# Find a content coverage gap

Read the topic and content-type map, open the pages behind a gap, and decide whether the missing page matters.

## At a glance

  1. 1. **Find a topic**: Select the Topics with gaps summary tile or search for a buyer topic.
  2. 2. **Open the pages**: Select a cell to see your pages and cited competitor pages of that type.
  3. 3. **Check the decision**: Read the pages and the linked issue before choosing a content response.

Open **Content → Content coverage** in the [console](https://app.knitknot.ai/content/coverage). The map has a row for each buyer topic and a column for each content type found in the data. It helps you find topics where competitors have more cited pages of a particular type.

The map appears after your pages have been crawled and a benchmark has run. If it says **No coverage data yet**, finish those steps first. An empty map does not mean competitors have no content.

## Find a gap

  1. 1. Search for a topic, or select the **Topics with gaps** summary tile to narrow the map.
  2. 2. Read across the topic row. Hover over a populated cell to see your page count, each competitor's count, and the competitor average.
  3. 3. Check **Overall** for the topic's page-count difference across all content types.

A signed number compares your count with the average of the competitors present in that cell. For example, **−2** means you have two fewer pages than that average after rounding. A plain number means you have pages of that type but no competitor pages to compare with. A blank cell means neither side has a page in that cell. **Demand** indicates the topic's measured search-demand value; some topics have no priced demand value.

These are page counts, not a verdict on page quality or proof that another page would change an AI answer.

The **Topics with gaps** tile uses a narrower rule than a negative number: for a strategic content type, you have no page and at least three competitors have cited pages. A negative number in another cell can still be useful to inspect, even when the topic is absent from that filtered view.

## Open the evidence behind a cell

Select a cell to open its page list. The content type is already selected as a filter; you can remove that filter to see every type for the topic. Select a topic name or its **Overall** cell to open the whole topic row. Select a column heading to see that content type across topics.

The page list includes your owned pages and the competitor pages counted in the map. Search it or filter by owner, content type or topic, and page depth. Open a row to inspect the individual page record. A competitor page being present here means it was observed in the cited-page evidence; it does not establish that the page caused a recommendation.

## Decide whether to respond

Read the pages before proposing a new one. A missing comparison page may matter for a topic where buyers compare two vendors; a second page that repeats an existing answer may not. Check the related [issues and playbooks](/docs/issues-and-playbooks/) for the captured answers, claims, and proposed response. The map identifies a coverage difference; the answer evidence tells you what buyers were told.

If your team publishes a change, use a later full benchmark to [measure what changed](/docs/issues-and-playbooks/#measurement-after-shipping). A higher page count alone is not an outcome.

To compare the language on your pages with cited pages for the same topics, use [Vocabulary gaps](/docs/read-vocabulary-gaps/). That view tracks missing terms rather than missing page types.

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Find a content coverage gap

Read the topic and content-type map, open the pages behind a gap, and decide whether the missing page matters.

Updated

At a glance

  1. Find a topic

    Select the Topics with gaps summary tile or search for a buyer topic.

  2. Open the pages

    Select a cell to see your pages and cited competitor pages of that type.

  3. Check the decision

    Read the pages and the linked issue before choosing a content response.

Open Content → Content coverage in the console. The map has a row for each buyer topic and a column for each content type found in the data. It helps you find topics where competitors have more cited pages of a particular type.

The map appears after your pages have been crawled and a benchmark has run. If it says No coverage data yet, finish those steps first. An empty map does not mean competitors have no content.

Find a gap

  1. Search for a topic, or select the Topics with gaps summary tile to narrow the map.
  2. Read across the topic row. Hover over a populated cell to see your page count, each competitor’s count, and the competitor average.
  3. Check Overall for the topic’s page-count difference across all content types.

A signed number compares your count with the average of the competitors present in that cell. For example, −2 means you have two fewer pages than that average after rounding. A plain number means you have pages of that type but no competitor pages to compare with. A blank cell means neither side has a page in that cell. Demand indicates the topic’s measured search-demand value; some topics have no priced demand value.

These are page counts, not a verdict on page quality or proof that another page would change an AI answer.

The Topics with gaps tile uses a narrower rule than a negative number: for a strategic content type, you have no page and at least three competitors have cited pages. A negative number in another cell can still be useful to inspect, even when the topic is absent from that filtered view.

Open the evidence behind a cell

Select a cell to open its page list. The content type is already selected as a filter; you can remove that filter to see every type for the topic. Select a topic name or its Overall cell to open the whole topic row. Select a column heading to see that content type across topics.

The page list includes your owned pages and the competitor pages counted in the map. Search it or filter by owner, content type or topic, and page depth. Open a row to inspect the individual page record. A competitor page being present here means it was observed in the cited-page evidence; it does not establish that the page caused a recommendation.

Decide whether to respond

Read the pages before proposing a new one. A missing comparison page may matter for a topic where buyers compare two vendors; a second page that repeats an existing answer may not. Check the related issues and playbooks for the captured answers, claims, and proposed response. The map identifies a coverage difference; the answer evidence tells you what buyers were told.

If your team publishes a change, use a later full benchmark to measure what changed. A higher page count alone is not an outcome.

To compare the language on your pages with cited pages for the same topics, use Vocabulary gaps. That view tracks missing terms rather than missing page types.