# KnitKnot MCP Server and Workflow Integrations

> Bring your AI presence evidence into the assistants and team systems where work already happens.

- Canonical: https://knitknot.ai/product/mcp-integrations/
- MCP endpoint: https://mcp.knitknot.ai/mcp/
- Authentication: OAuth 2.1 or a KnitKnot API key
- Workflow integrations: Notion and Google Analytics, plus GitBook destination setup

## One workspace, multiple surfaces

KnitKnot MCP exposes a curated set of workspace tools over the same data used by the console. Customer-facing tools cover competitive position, score trends, competitors, issues and their evidence, playbooks, source intelligence, demand topics, prompts, prompt coverage, and workspace context. A playbook status can be updated from the connected assistant.

## MCP security and scope

OAuth connections use the signed-in KnitKnot identity. API keys support programmatic clients. Requests are scoped to the caller's workspace, and customer tool discovery is controlled by an explicit allowlist.

## Notion

KnitKnot creates a playbook database in the selected Notion destination. Playbooks sync into Notion, while supported status and assignment changes flow back to KnitKnot.

## GitBook

KnitKnot can validate a GitBook API token and connect the workspace to a selected GitBook space.

## Google Analytics

KnitKnot pulls observed AI-referred sessions and landing pages from the selected GA4 property and places them alongside the AI Presence Score trend. Referral analytics are directional and undercount total AI influence.

## Related resources

- MCP setup: https://knitknot.ai/docs/connect-to-ai-tools/
- API keys and product documentation: https://knitknot.ai/docs/
- Measurement Loop: https://knitknot.ai/product/measurement/
- Playbooks: https://knitknot.ai/product/playbooks/