# Benchmark products separately

> How to add a product so it gets its own prompts, competitors, and report section — and how per-product results roll up under your brand.

- Section: Guides
- Updated: 2026-07-11
- Canonical: https://knitknot.ai/docs/benchmark-products-separately/
- Publisher: KnitKnot, the AI Presence Management platform (https://knitknot.ai)

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If your company sells more than one product, buyers ask AI about each one differently — different questions, different rivals, different winning claims. KnitKnot models this with [subjects](/docs/subjects/): your brand is one subject, and each product is its own subject underneath it. Adding a product gives it a dedicated prompt library, competitor set, and slice of the report, while everything still rolls up under the brand.

## Add a product

From the products panel on the **Prompts** page in the [console](https://app.knitknot.ai), add a product by name. KnitKnot starts a research pass to profile it — its features and positioning — the same way it profiles your brand.

Adding a product sets up the profile; it doesn't build the questions yet. Once the product is in place, [generate its prompts](/docs/manage-your-prompt-library/) so future benchmarks start measuring it. You may also want to [add competitors](/docs/manage-competitors/) specific to that product — the field it competes in often differs from your brand's.

## What "separate" means

Once a product exists, everything that hangs off it is scoped to it:

- **Prompts** — the product has its own library; editing it doesn't touch your brand's questions.
- **Competitors** — its competitive field is tracked independently.
- **Scoring** — every response is scored against the product it belongs to, so a claim about one product never counts for or against another.

## How products roll up

A product recommendation is a brand win. When AI picks one of your products over a competitor — or picks one of your products over *another* of your products — that's a win for your company, not an internal loss. KnitKnot treats products that share a parent brand as one family for the purpose of who won.

In the report, this shows up as a company roll-up with a chip per product. Switch chips to drill into a single product's numbers; the brand itself is the roll-up, never its own chip. The [report guide](/docs/read-your-report/) covers reading the subject filter.

Next: [run a benchmark](/docs/run-and-schedule-benchmarks/) to measure your new product across all four engines.